Customer Journey Analytics
Conversion Data
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Know where interest becomes action or disappears. Reliable tracking creates clarity across journeys, pages, forms and conversion points that influence the next decision.
When reports disagree or key actions are missing, marketing decisions rely on assumptions instead of customer evidence.
Tyche connects tracking and journey analysis so leaders can see customer actions and where progress breaks down.
We turn that view into practical page, form and testing priorities, then keep measurement useful as the business changes.
Better decisions begin withand a journey you can improve.
Clearer Choices
Clear Paths
See where customers move forward, hesitate or leave the journey.
Useful Insight
Turn customer actions into insight
- Journey Clarity 80%
Journey Views
Analytics Setup
Set up reliable measurement across the website and key customer actions.
GA4 & Tag Manager
Configure GA4 and Google Tag Manager around the events the business needs to understand.
Conversion Events
Define meaningful actions such as enquiries, form completions, calls and purchases.
Journey Analysis
See how customers move through funnels and where pages or steps lose momentum.
Pages & Forms
Use behaviour and evidence to improve landing pages, forms and clearer next steps.
Tests & Data
Plan A/B tests, build useful dashboards and turn findings into improvement priorities.
Analytics Tools
Evidence Before Assumptions
Good analytics is more than collecting clicks. It connects reliable signals with customer journeys, reporting and tests that help teams decide what to improve next.
Signal Types
Test Variants
Progress you can assess
Track What Matters
Confirm the decisions leaders need to make, review current analytics and define events that show meaningful action.
Read the Journey
Connect events to funnels, pages and forms so the team can see progress, friction and gaps in the customer journey.
Test and Improve
Prioritize practical changes, run responsible tests and report what the evidence supports for the next cycle.
Reliable Tracking
Clear Event Definitions
Useful Dashboards
Journey Before Tools
Practical Experiments
Shared Measurement Rules
Responsible Data Use
Ongoing Improvement
Ways We Help
Let's Connect
Common Questions
What should we measure first?
Can you fix existing analytics?
Is this SEO or paid media?
ANALYTICS ENQUIRY
Need clearer insight?
START MEASURING
MEASUREMENT FOR DECISIONS
Decision Questions
One View
One basis for decisions.